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This site had the following on the homepage, "Main Suppliers of Flameshield Fireduct." We observed that the web site said " The UKs first non-coated, fire rated ductwork." It also stated " To acheive full LPCB CERTIFICATION. Ductwork, Manufacturers of Conventional and High Performance Fire Rated Ductwork. Talk to us about your ductwork project. Our expert design and production team can specify, plan and build to your exact requirements, and by utilising our state-of-the-art manufacturing facilities we can ensure you get what you need rapidly." The header had ductwork as the highest ranking keyword. It was followed by fire ductwork, non-coated fire rated ductwork, and heating ductwork which isn't as ranked as highly as ductwork. The next words the site uses is air conditioning. dust extraction was also included and will not be viewed by search crawlers.